People First approach for applicants

AI is significantly impacting the job application and interview process. While artificial intelligence can offer real advantages for applicants, it's also susceptible to misuse. Our goal is to ensure your unique skills and personality are matched with the perfect role for you on individual basis.

AI in recruitment: People First

The job-seeking landscape is evolving faster than ever, making it easier to create powerful resumes and apply to multiple jobs simultaneously. However, relying too heavily on AI can hinder the application process and cause your submission to go unnoticed. We're here to ensure that doesn't happen.

  • Some job applicants are using AI to tailor their resumes to specific vacancies. Unfortunately, this practice can result in their experience and skills being exaggerated or fabricated to match the job requirements.
  • Some applicants are using software to pass technical tests, while others are using it to generate answers to questions during online interviews.
  • In extreme cases, this can even lead to identity theft or fraud.

Ultimately, we believe this approach benefits no one.

We also recognise the frustration many job applicants feel with automated recruitment systems, where their applications may never be seen by a human.

That's why at Reed, we're putting people first.

Our human resources experts

Christian Garcia

Christian Garcia

CEO & Founder
GS Talent Recruitment - part of the Reed Group
​Christian has been in sales for over 20 years, utilizing his great knowledge and understanding of the sales process has experienced great success as a Professional Recruitment Specialist by understanding his clients needs as well as candidates goals and expectations. Christian is recognised for his professionalism and dedication to his job.
Ericka Parker

Ericka Parker

Chief Executive Officer
Parsan Wade Search - part of the Reed Group
​With over 25 years of HR experience, Ericka Parker is a seasoned full-cycle recruiter specializing in client management, recruitment strategies, and team training. She has supported a broad range of industries, including government, regulatory affairs, electronics, communications, medical devices, luxury retail brands and ecommerce, successfully recruiting employees across all organizational levels.Ericka’s talent for filling hard-to-fill roles, such as DevOps, IT, and engineering positions, has made her a standout in her field. By designing compelling recruitment campaigns, she increased hiring rates by 65% in one year. Her strategic mindset and people-first approach also helped a company rebuild trust between its Talent Acquisition team and Marketing & Sales groups, transforming her into a trusted advisor who reprioritized needs and led successful recruitment initiatives.A multifaceted talent professional, Ericka is dedicated to fostering meaningful connections, solving complex challenges, and delivering exceptional results for her clients.
Keith Jones

Keith Jones

Managing Partner
Gente Recruitment - part of the Reed Group
Keith is an accomplished Recruitment Professional with over twenty years of experience specializing in talent acquisition within the Architecture, Engineering, and Construction, real estate, and renewable energy sectors. With a proven track record of success, Keith brings extensive expertise in managing end-to-end recruitment processes, fostering client relationships, and driving business growth. Throughout his career, Keith has excelled in leadership roles, consistently delivering outstanding results. His international experience includes pivotal roles in the USA and Brazil, where he demonstrated his ability to navigate diverse employment landscapes and drive business expansion in the construction and renewable energy sectors. Additionally, Keith has held leadership positions in the UK market, contributing significantly to revenue generation and divisional growth, with a strong focus on international construction recruitment. Keith's passion for talent acquisition is evident in his commitment to achieving targets, providing exceptional service to clients, and fostering collaborative partnerships. His strategic mindset and ability to formulate effective recruitment strategies have consistently delivered tangible results. Outside of work, Keith enjoys spending time with his family and pursuing interests such as cooking, running (when possible, in the Texas heat), and travel. His well-rounded personality reflects a dedication to personal and professional excellence, making him a valuable asset in building strong client relationships and driving recruitment success.

Let us connect you with your next opportunity

Send us your resume today, and our recruitment experts will work with you to find the best career opportunities available. We'll cut through the AI noise and ensure your resume is thoroughly reviewed by a real person.

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