People First approach for applicants

AI is significantly impacting the job application and interview process. While artificial intelligence can offer real advantages for applicants, it's also susceptible to misuse. Our goal is to ensure your unique skills and personality are matched with the perfect role for you on individual basis.

AI in recruitment: People First

The job-seeking landscape is evolving faster than ever, making it easier to create powerful resumes and apply to multiple jobs simultaneously. However, relying too heavily on AI can hinder the application process and cause your submission to go unnoticed. We're here to ensure that doesn't happen.

  • Some job applicants are using AI to tailor their resumes to specific vacancies. Unfortunately, this practice can result in their experience and skills being exaggerated or fabricated to match the job requirements.
  • Some applicants are using software to pass technical tests, while others are using it to generate answers to questions during online interviews.
  • In extreme cases, this can even lead to identity theft or fraud.

Ultimately, we believe this approach benefits no one.

We also recognise the frustration many job applicants feel with automated recruitment systems, where their applications may never be seen by a human.

That's why at Reed, we're putting people first.

Our human resources experts

Christian Garcia

Christian Garcia

CEO & Founder
GS Talent Recruitment - part of the Reed Group
​Christian has been in sales for over 20 years, utilizing his great knowledge and understanding of the sales process has experienced great success as a Professional Recruitment Specialist by understanding his clients needs as well as candidates goals and expectations. Christian is recognised for his professionalism and dedication to his job.
Ericka Parker

Ericka Parker

Chief Executive Officer
Parsan Wade Search - part of the Reed Group
​With over 25 years of HR experience, Ericka Parker is a seasoned full-cycle recruiter specializing in client management, recruitment strategies, and team training. She has supported a broad range of industries, including government, regulatory affairs, electronics, communications, medical devices, luxury retail brands and ecommerce, successfully recruiting employees across all organizational levels.Ericka’s talent for filling hard-to-fill roles, such as DevOps, IT, and engineering positions, has made her a standout in her field. By designing compelling recruitment campaigns, she increased hiring rates by 65% in one year. Her strategic mindset and people-first approach also helped a company rebuild trust between its Talent Acquisition team and Marketing & Sales groups, transforming her into a trusted advisor who reprioritized needs and led successful recruitment initiatives.A multifaceted talent professional, Ericka is dedicated to fostering meaningful connections, solving complex challenges, and delivering exceptional results for her clients.
Keith Jones

Keith Jones

Managing Partner
Gente Recruitment - part of the Reed Group
Keith is an accomplished Recruitment Professional with over 26 years of experience specializing in Architecture, Engineering and Construction (AEC) recruitment across the UK, Brazil and the USA. He has built a reputation for connecting high calibre professionals with leading design and construction firms, with a particular focus on K-12 and Higher Education projects. As Managing Director of Gente Recruitment, Keith partners with architecture, engineering and construction firms across Texas and the wider U.S., recruiting experienced professionals across Architecture, Design, Construction and MEP. His expertise spans middle and senior level appointments, helping clients build the teams responsible for designing, engineering and delivering schools and university campuses. Throughout his career, Keith has held senior leadership roles in the UK, Brazil and the USA, consistently delivering strong commercial results through a relationship led and consultative approach. His experience includes building and growing specialist recruitment businesses, developing long term client partnerships and successfully delivering retained and contingent search assignments across complex technical markets. Keith is passionate about building lasting relationships with both clients and candidates. He takes the time to understand each organisation’s culture, technical requirements and long term goals, enabling him to provide honest market insight and consistently deliver high quality recruitment outcomes. Outside of work, Keith enjoys spending time with his family, music, cooking, running (when possible in the Texas heat) and travelling. His personable and consultative approach, combined with extensive industry knowledge, has helped him build trusted relationships with clients and candidates throughout his career.

Let us connect you with your next opportunity

Send us your resume today, and our recruitment experts will work with you to find the best career opportunities available. We'll cut through the AI noise and ensure your resume is thoroughly reviewed by a real person.

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