Promoting career development benefits the hospitality and leisure sector and your company

Opportunities to upskill and progress exist in every sector – most people don’t realize that hospitality and leisure are no different. Understanding how to upskill your staff and allow them to develop is the key to finding professionals to fill senior roles and create a pipeline of experienced candidates in your business.

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about 1 month ago

​Opportunities to upskill and progress exist in every sector – most people don’t realize that hospitality and leisure are no different. Understanding how to upskill your staff and allow them to develop is the key to finding professionals to fill senior roles and create a pipeline of experienced candidates in your business.

Hospitality and leisure are an industry that allows you to work anywhere in the world. Many people have experience in the hospitality sector, yet don’t realize they are on the first rung of a career ladder which could take them all over the world.  Providing your employees with the tools to develop will only add value to your workforce and, in turn, your business. Any investment this costs you will be rewarded in the long run, as talented professionals will want to work for you and will be loyal to your business.

Hire adaptable workers with the right potential

Thinking about how you can develop a candidate before you even hire them will enable you to find employees who can adapt well to any hospitality role. Technical skills are easier to teach, but soft skills are fundamental. The key skills for success in hospitality and leisure are being good with people and the ability to handle stress.

Candidates with hobbies like traveling could also have the potential to go far in the industry. That’s because these individuals often have the drive to get ahead and like to work flexibly.

Qualifications and experience aren’t always the most essential things when you first hire someone. As long as someone has the right potential and drive, they can accrue this over time and you can start developing them into the perfect employee. 

Encourage and support the development of your employees

Fewer people are entering courses related to practical skills needed in the industry. It would benefit you to encourage your staff to take part in relevant courses to their role, to show them the benefits of a long-term career in hospitality.

Technical skills needed in the industry can progress through being a good leader and guiding your employees every step of the way. Trusting people with more responsibility can give them the confidence to aim for a more senior position or improve productivity in their current role.

Opportunities – give your staff a chance to utilize their skills and reach their full potential.  

Experiencing a variety of tasks will allow them to understand which way their career could progress. For example, one of your reception employees might dream of being a chef and want to gain some experience in the kitchen. Allowing some time for this opportunity can create a loyal and multi-skilled professional. You could even find you have yourself an employee who can work across a variety of roles. These workers would be your biggest asset.

Alternatively, your kitchen staff might want an opportunity to improve their social skills – this could be achieved by letting them do some shifts, working directly with customers or guests. Professionals in the hospitality and leisure sector should have these skills, especially when aiming for senior positions.  Having experienced staff who understand all operational aspects will improve the way the whole team works, boosting your level of customer service.

Education – companies who can afford to invest in their employees’ careers and support them are more likely to attract the best candidates. They will also see a great return on that investment. Providing opportunities for them to join courses to upskill or gain some extra industry insights can create grateful employees and a good reputation for your business. 

Language courses can also be handy, for both personal and professional development in hospitality and leisure. In certain areas of the industry, especially working in a hotel, your customers and guests are likely to come from all over the world. Language skills aren’t essential to the business, but they can be valuable, and a good way to encourage your employees to be more personable with guests. Better communication will create better guest experiences.

Helping your employees with their education doesn’t just mean buying them a training course. It could mean providing flexible working hours to fit their course schedule, or even just some positive reinforcement while they study. 

Professionals looking for work in hospitality will flock to your company if you earn a reputation for encouraging a growth mindset and personal development. The key is asking your staff what they would like to improve about themselves and supporting them. You will not only boost your business but improve skills across the entire hospitality and leisure industry.

​Are you looking for a hospitality and leisure professional, or your next career opportunity? Get in touch with us now.

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​In the past, workplace monitoring was relatively simplistic: employers relied on visual supervision and basic timekeeping systems, and the concept of privacy was limited.

Fast forward to the digital age. Employee monitoring has reached new levels of sophistication and become common practice for employers seeking to boost productivity, enhance security, and ensure compliance with regulations.

Improved productivity and deeper insights

With the advancement of technology, including GPS tracking, computer monitoring software, and biometric identification systems, surveillance can provide employers with detailed insights into employee activities and performance.

One of the key benefits of employee monitoring is the ability to track and improve productivity levels. By monitoring employees' activities, employers can identify inefficiencies, analyse workflow processes, and provide targeted feedback to enhance performance. This data-driven approach allows companies to optimise their operations, allocate resources effectively, and ultimately improve their bottom line.

Monitoring can also help employers identify and address issues such as time theft, excessive breaks, and unauthorised activities in the workplace. With real-time monitoring tools, employers can detect irregularities and take corrective actions promptly, therefore improving accountability and integrity among employees.

Employee monitoring can also aid in compliance with regulations and industry standards. By keeping a close eye on electronic communications, websites visited, and files accessed, employers can ensure that employees adhere to data protection laws, maintain confidentiality, and comply with company policies. This proactive approach minimises the risk of data breaches and security incidents and also protects the company from potential legal liabilities.

Balancing surveillance and ethics

Despite the clear advantages of employee monitoring, it is crucial for organisations to approach this practice with sensitivity and respect for staff privacy. As a matter of course, employers should establish clear policies regarding monitoring practices, communicate openly with employees about the purpose and scope of monitoring, and ensure transparency in the use of monitoring tools.

Prioritise the protection of sensitive employee data by implementing robust security measures, restricting access to monitoring data, and complying with data protection regulations such as GDPR. These considerations can ease employees’ minds about any surveillance and even instil appreciation for such measures. After all, workplace security is in everyone’s best interests.

Download our best practice guide to employee monitoring

Our eBook, ‘Employee monitoring: a guide to best practices’ provides insight into how employers might best integrate employee monitoring into their organisation, and considerations for what the impact may be on employees. With opinion from thought leaders, it addresses everything from pre-employment checks to the tracking tech that might be right your organisation.

Looking to hire top talent for your organisation or to find your next dream role? Get in touch with one of our specialist consultants today.

Employee monitoring: a guide to best practices
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Employee monitoring: a guide to best practices

​Employee monitoring can help ensure productivity and accountability among employees, as managers can track their work progress and identify areas where improvement is needed. Monitoring enhances data security by detecting and preventing unauthorised access or data breaches and additionally, it enables you to adhere to regulatory and compliance requirements, reducing legal risks. 

The key thing to remember is that workplace surveillance is perfectly acceptable, as long as you can legally justify your reasons, and it is always better to be ‘overt’, not ‘covert’.  

A report shows that despite normality returning to working life post-pandemic, demand for employee surveillance software is 49% above 2019 levels. 

Our eBook, ‘Employee monitoring: a guide to best practices’, provides insight from top experts in the field including:    

Keith Rosser, Director of Group Risk and Reed Screening, Reed 

Hayfa Mohdzaini, Senior Research Adviser, CIPD

 By downloading this eBook, you will discover:   

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  • Whether it's needed for your business

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  • Your duties as a responsible employer 

“Monitoring software that employees see as intrusive and unnecessary is more likely to erode mutual trust in the employment relationship. Employers need to show how using monitoring software can benefit employees, while respecting their privacy.” -Hayfa Mohdzaini, Senior Research Adviser, CIPD.

How to become a marketing executive
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How to become a marketing executive

​Are you wondering how to become a marketing executive? This article provides you with all the information you need to start your career journey.

What is a marketing executive?

A marketing executive is a key member of a marketing team and is often responsible for developing and implementing marketing campaigns to promote the company's products or services. They work closely with other teams, such as sales, product development, and advertising, to ensure cohesive messaging and strategic alignment. Marketing executives analyze market trends, conduct market research, and utilize various channels, including digital platforms, traditional media, and events, to reach target audiences and achieve marketing objectives.

A marketing executive career is best suited to those with a creative mindset, strong communication skills, and a passion for strategic planning. Adaptability, analytical thinking, and the ability to thrive in a fast-paced environment are also crucial attributes for success in this role.

Types of marketing executive

Marketing executives can specialize in various areas, including:

Digital marketing executive

Focuses on online channels such as paid social media, email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising.

Brand marketing executive

Concentrates on building and managing the brand’s identity, including brand messaging, visual assets, and brand consistency across all touchpoints.

Content marketing executive

Creates and distributes valuable, relevant content to attract and engage target audiences, often through blog posts, articles, videos, and infographics.

Product marketing executive

Works closely with product development teams to understand product features, benefits, and target markets, and develops marketing strategies to drive product adoption and sales.

What do you need to become a marketing executive

Here are the marketing executive qualifications that you will need to obtain for the role:

Academic qualifications

While a degree in marketing, business, or a related field is beneficial, practical experience and demonstrable skills are often equally important, so a degree is not always necessary.

Professional qualifications

Many employers look for candidates with internship experience, relevant certifications (such as Google Analytics or HubSpot), and a strong understanding of marketing principles and techniques.

Skills and experience

Key skills for marketing executives include creativity, strategic thinking, attention to detail, and proficiency in digital marketing tools and platforms.

Marketing executive role and responsibilities

What does a marketing executive do? Well, the role varies depending on the organization and industry, but marketing executive responsibilities typically include:

  • Developing and executing marketing strategies to meet business objectives

  • Conducting market research to identify target audiences, market trends, and competitors

  • Creating compelling content and promotional materials across various channels

  • Managing social media accounts and engaging with followers

  • Analyzing campaign performance and optimizing strategies based on data insights

  • Collaborating with cross-functional teams, such as sales, to ensure alignment and integration of marketing efforts

Marketing executives typically work standard office hours, although overtime may be required during busy periods or when deadlines are approaching. Salaries for marketing executives in the US vary depending on factors such as location, experience, and industry sector.

Entry-level positions may start at around $30,000 per year, while experienced and senior marketing executives can earn around $60,000 per year.

Marketing executive career prospects

As businesses continue to prioritize digital marketing and data-driven decision-making, the demand for skilled marketing executives is expected to remain high. Experienced professionals may advance to senior management positions, from senior marketing executive, content marketing manager, head of digital marketing, up to marketing director. Continuing education, staying updated on industry trends, and networking within the marketing community can enhance career prospects and open new opportunities.

In conclusion, becoming a marketing executive requires a combination of education, practical experience, and essential skills. With the right qualifications and dedication, aspiring marketers can embark on a rewarding career path with ample opportunities for growth and advancement.

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