A study by the UC Berkeley Labor Center shows that the pandemic has fasted the e-commerce expansion and the need for warehouse space, leading to increased opportunities and hurdles for warehouse employees. Many companies compete for skilled employees in the same areas with multiple warehouses.
The issue worsens as logistics firms must work nonstop to meet customer needs and delivery deadlines. The endeavour to draw in and keep appropriate candidates has become increasingly difficult.
Bridging the void this festive season and beyond
The current recruitment predicament can turn into a significant hurdle during high-demand periods, like Christmas.
At Reed, we've crafted several tactics to maintain our edge in the job market. Our strategy aims to make job opportunities in logistics and warehousing more attractive to potential candidates. This is because the industry has a negative reputation for offering a poor employee value proposition (EVP).
So, what's our advice?
Attracting diverse interest
The idea that only certain types of people can work in warehouses and logistics is outdated. People with diverse backgrounds and lifestyles can succeed in these jobs, thanks to the flexible hours. This means that many different people can apply for these jobs and have a good work-life balance.
Companies can target students looking for part-time jobs with flexible schedules that can accommodate their studies. Retired or older people may appreciate the opportunity to stay active and engaged without having to work full-time.
Companies can connect with individuals from diverse industries who may not have previously contemplated 'blue-collar' roles. Emphasizing the advantages and prospects in the warehouse and logistics sector can spark the curiosity of these potential candidates.
Another way is to target underrepresented groups. For example, creating a welcoming environment can attract more women to a male-dominated industry.
To attract a wider range of candidates, expand your recruitment strategies and highlight the special benefits of your positions. This not only increases workforce diversity but also fosters a more inclusive and vibrant work setting.
In the current fast-moving business landscape, organizations must adapt and react swiftly to evolving situations. This involves managing workforce needs, even when confronted with unforeseen obstacles. This is where the principle of flexibility becomes crucial, enabling companies to efficiently handle fluctuating labor needs.
Job seekers also favor a simplified procedure when applying for jobs. They value the freedom to navigate the job market at their speed and make choices that align with their requirements. To fulfill these needs, companies can utilize cutting-edge recruitment technology. This aids in managing job order demand and accelerates the induction process for applicants.
Establish a robust employer brand
Companies need to develop a powerful Employee Value Proposition (EVP) to boost their brand. Establishing a secure, healthy, and supportive work atmosphere is vital, particularly in industries such as logistics and warehousing. Customizing onboarding materials and procedures for each worker can facilitate their integration into the workplace.
Companies should consider competitive pay, flexible hours, and rewarding exceptional performance as important factors. These factors not only draw prospective employees but also enhance employee contentment and retention.
Recognizing and tackling the distinct difficulties encountered by employees is another crucial factor. During difficult times, managing money is stressful for many people. Employers offering cost-cutting measures can help with hiring and keeping employees. For instance, companies situated in isolated regions or areas with inconsistent public transportation might contemplate offering transport solutions to enhance their employees' work accessibility.
These strategies will help fill the shortage of workers during busy times like Christmas. They will also ensure steady, long-term growth. With the right strategies, you can overcome the difficulty of attracting and keeping the right candidates.
If you need staff in the logistics industry, please contact us. Our team is ready to assist you in understanding how we can benefit your business.